Women-Led Businesses: A path to economic empowerment in South Sudan
By Suzan Peter Mabuong
In South Sudan, women play a critical role in their families and communities. Yet, many struggle with financial dependence, often relying entirely on their spouses for support. Some face economic and social barriers that prevent them from pursuing business opportunities. However, economic empowerment programs and women-led businesses can transform lives and contribute to a more prosperous nation.
Deng Garang Garang, who suggested this topic, encourages women to engage in business and personal development by learning technical skills that can earn them a living. He advocates for women to form savings and credit cooperatives (SACCOs) to access affordable loans, helping them start and sustain businesses. This would boost Micro, Small, and Medium Enterprises (MSMEs), creating jobs and driving economic growth. As South Sudan progresses, women must move beyond traditional roles and push for greater representation in decision-making. Economic empowerment will enable them to compete equally with men and shape the nation’s future.
Opportunities and Challenges for Women Entrepreneurs
Women-led businesses are essential for South Sudan’s economic growth. When women become entrepreneurs, they create jobs, support their households, and contribute to their communities. Many women have the skills to start small businesses, but they often lack financial support, training, or encouragement.
Mary Achol Marial a colleague, raised concerns about struggling women in Juba. “There are many strong South Sudanese women begging on the streets, but we don’t know what is causing them to do that. Is it because of a lack of jobs or something else? In other neighboring countries, women are given capital by financial entities like SACCO’s to start small scale businesses, but why not in South Sudan? We need to identify their problems before finding the solutions.”
Her words highlight a critical challenge: financial support for female entrepreneurs. Many women need access to small loans or grants to start businesses. In several countries, microfinance programs help women establish small enterprises, enabling them to earn a living and contribute to national development. If South Sudan adopted similar programs, it could unlock economic opportunities for thousands of women, hence improve the living standards of South Sudanese women who are now suffering on the streets.
Encouraging Women to Take the Lead
Traditionally, South Sudanese women have been expected to depend on their husbands for financial support. While a husband’s support is important, it should not prevent women from seeking financial independence. A woman who runs a business gains respect from her family and community while reducing the burden on her spouse.
Adut Garang Deng Nyang stressed this point, saying, “I encourage women to lead businesses successfully because they can gain respect from their husbands, family, and community for not relying fully on their husband’s support. By leading businesses, she can help support herself, her household, and even her own family members who might be relying on her husband’s financial assistance.”
She also emphasized the broader impact of female entrepreneurship. “Successful women and entrepreneurs inspire young girls and women to pursue their entrepreneurial aspirations, breaking down barriers and societal norms. Inclusion and support for female entrepreneurs can lead to a long-term reduction in poverty and create a more sustainable, inclusive, and prosperous community.”
Her words highlight the importance of role models. When women see others succeed in business, they believe in their potential and take steps toward financial independence. The success of women entrepreneurs does not only benefit individuals but also encourages a shift in societal attitudes.
The Role of Men in Women’s Economic Empowerment
Economic empowerment is not just about women—it also requires changing societal views on women in business. Men, especially husbands and community leaders, play a vital role in encouraging women to start and grow their businesses.
Mangok Mangok Mayen, a strong advocate for women’s empowerment, emphasized the need for a shift in mindset. He pointed out that “a woman who runs a successful business is not only supporting herself but also contributing to the well-being of the entire household. A financially independent woman can reduce the financial stress on her husband and create a stable future for their children.”
When men support their wives in business, they help create a stronger family unit. Husbands can assist in different ways, such as providing startup capital, helping with business strategies, or simply encouraging their wives to pursue their ambitions. A family where both partners contribute financially is more stable and resilient.
The Need for Government and NGO Support
While individual effort is important, the government and nonprofit organizations also have a role to play. Economic empowerment programs can provide women with financial assistance, training, and mentorship. If South Sudan had more programs that offered small loans or grants to women, more businesses could be established, reducing poverty and dependency.
Additionally, business training programs could help women develop essential skills in financial management, marketing, and product development. Many women already have the talent and ideas to succeed but lack the knowledge of how to expand their businesses. Organizations and community groups can offer workshops and training to equip women with the skills they need to run successful enterprises.
A Call to Action for Women in South Sudan
The message is clear: women in South Sudan must take an active role in improving their lives and communities through business. The time has come for South Sudanese women to stop waiting for opportunities and start creating them. Every woman has skills, knowledge, or a passion that can be turned into a business. Whether it is selling goods, tailoring, farming, or providing services, every effort contributes to economic growth.
Women must also support one another. Female entrepreneurs who have succeeded should mentor and guide others who are just starting. Networking, sharing knowledge, and working together can strengthen the female business community in South Sudan.
Finally, women should not be afraid to challenge societal expectations. A businesswoman is not just someone who sells products—she is a leader, a role model, and an agent of change. By becoming financially independent, women can uplift not only themselves but also their families and their entire community.
As Adut Garang Deng Nyang wisely stated, supporting female entrepreneurs leads to a more sustainable and inclusive community. The more women who engage in business, the stronger and more self-reliant South Sudan will become. Now is the time for action—let South Sudanese women rise and build a brighter future through entrepreneurship.
Short biography:
Suzan Peter Mabuong is a weekly columnist with ‘The City Review’ on social impact. She is a PhD candidate in Organizational Leadership at Grand Canyon University. Having lived in Canada and the United States for more than two decades before returning to South Sudan, Suzan brings a unique perspective that goes beyond the surface to explore the real stories shaping the nation. You can reach Suzan at: beyondtheheadlines.ssd@gmail.com