By Anak Dut

The Managing Director of the Media Authority, Elijah Alier Kuai, has expressed concerns about the impacts of Artificial Intelligence on the profession of journalism.

“Artificial intelligence (AI) is rapidly transforming the media landscape, offering new tools for content creation, distribution, and audience engagement,” he said.

However, Alier noted that Al raises critical questions about journalism ethics and the potential for bias and manipulation.

He urged the journalists to be vigilant in ensuring that AI is used responsibly and ethically in journalism while upholding the values of truth, fairness, and impartiality.

“In this era of rapid technological change, ethical media reporting and professionalism are more important than ever. Journalists must adhere to the highest standards of accuracy, objectivity, and fairness,” he continued.

Mr. Alier told the journalists to be aware of the potential for misinformation and disinformation and take steps to verify information before publishing it.

The Media Authority Managing Director pledged his administration’s commitment to promoting ethical journalism through training, education, and the enforcement of professional standards.

He also recognised the crucial role of a vibrant and independent media in South Sudan’s development.

“We are committed to creating an enabling environment for media to thrive, by promoting freedom of expression, access to information, and media pluralism.”

On a positive note, Alier said the media in the country is facing enormous challenges, including political instability, poor infrastructure, and low literacy rates that create a challenging environment for journalists.

“Despite these obstacles, the Media Authority still has registered 302 media entities, of which 129 are operational, and accredited 138 professional national journalists, including 36 females who play a vital role in informing the public and promoting dialogue.” 

“Media Authority is happy to inform this gathering that South Sudan has made significant progress in the Global Index Ranking on Press Freedom, rising from 136th place in 2024 to 109th this year, 2025,” Alier noted.

He attributed the improvement to the ongoing efforts to promote media freedom and protect journalists’ rights.

However, he said there is still work at hand and pledged commitment to regulating media in the best interests of the South Sudanese.

“We acknowledge that economic challenges continue to hamper the growth of the media sector, and we are working to address these challenges through partnerships with media,” Mr. Alier added.

He urged all media entities operating outside the legal framework to register with the Media Authority, so that they are legally recognized and supported by law.